Global Loyalty Platform (GLP)

A project to allow users to pool all Avious from Iberia, British Airways and Avios Group into one account or Household account

Executive Club member area. The challenge here is to see if the user can tell what the total Avios is and what is it made up of.


Deliverables

Since we were leading this project the User guide was produced for partner airline design teams.

Prototype: Global loyalty Platform

User guide for the GLP project

UX Objectives

  • Leading the Global loyalty platform UX, implement GLP in spirit.
  • Understanding business, system and user requirements.
  • Learning from the As is and progressing towards the To Be of GLP
  • Working through High and Low level requirements. Applying user focused requirements as and when necessary.
  • Producing design concepts that work across programmes irrespective of brand and presentation

Research

I arranged a session with British Airways Executive Club members showing off the designs, having contextual interviews and gathering their feedback through a focus group style discussion as well. So all in all a day full of user interaction and gaining valuable feedback.

    



Household balance and breakdown

After chats with Executive Club members the total and breakdown that our members wanted included My British Airways Avios, Avios in other channels, total of other Household members.


Following designs show the final visual of how the breakdown looks like within the lockup.


Total Avios available showing contributions from Executive club balance and Household members


Total Avios available showing contributions from Executive club balance, Household members and Other programmes.



Linking Avios

Linking Avios should be a seamless process. All happening on the same page without just a few clicks. Linking and de-linking should be simple and easy to manage. Linking and de-linking actions and visual cues should be easy to identify.


Showing linked programmes and programmes available to link. Available programmes would be detected through the main Avios account.



Two Factor Authentication (2FA)

Two Factor Authentication was also introduced as part of the GLP project.


Preferences will be stored within user profile. It will also include your trusted devices.