Improving engagement and conversion for Boundless multi sim plans

Previous Boundless page

The current boundless page is full of complicated calculations and scaterred information. Conversion and engagement is low and not many users scroll beyond the opening screen.

The redesign

The first task was to understand the proposition "The more SIMs you buy the more you save". Secondly insights played an important role in understanding user behaviour. How users interact with this page, scroll or don't, how long do they spend and where do they click.

Data Insights

The redesign involved clear plans shown early and sharing comparative costs with a Why Three embedded within the pitch.

Early assessment shows clickthroughs and engagement has improved

Without the Tabs

This design shows comparative pricing in a tabular form. The problem here was that getting a price for all those segments and maintaining it would have been cumbersome.

Mobile iteration is much clearer without the extra header image and cards showing clear price plans for number of SIMs.