Publications

List of Articles/ Papers written for a Pakistani Business Magazine "Pakistan & Gulf Economist".

Website: http://www.pakistaneconomist.com (new window)

Articles open in a new window. All Articles are in PDF format.

• IT Mavericks (Issue: May 09-16, 2004)
• The Silver Lining (Issue: May 19-25, 2003)
• Marketing 2002 - Changing the Basics (Issue: May 20-June 2, 2002)
• An Inside Story (Issue: Annual Outlook 2001)
• The World of Cyber Marketing (Issue: May 08-21, 2000)
• Pakistan - A Marketing Challenge (Issue: Dec 13-19, 1999)
• A Bugs Life (Issue: Oct 11-17, 1999)
• The Wonderful World of Advertising (Issue: May 3-9, 1999)
• The Bargaining Myth (Issue: June 21-27, 1999)
• The Price - Quality Friendship (Issue: June 01-07, 1998)