Three has 3 kinds of SIMs. SIM only options, Boundless SIM plans (multi sim savings), Adapt plans (for medium and large businesses).

Current SIM only designs

The Redesign

The redesign involved realignment of our approach using clear segmentation to make it easier for users to select. There has been an overlap between all 3 sim options hence keeping it simple for the user is key.

2-20 SIMs would not only show Boundless deals but also try an Upsell Adapt. Adapt becomes favourable as soon as Boundless ceiling is near.

Adapt multi sim plans for medium and large businesses

Other design options